Entries by charley

IRC Tire Re-launches Brand in the U.S. and Introduces Two New Bike Tire Models

Global two-wheel tire manufacturer partners with LiFT creative studios to rebrand and focus on the U.S. market DAVIS, CA – IRC Tire, a global two-wheel tire designer and manufacturer, has retained Carlsbad, California–based LiFT creative studios (LiFTcs) to help them rebrand and launch new products into the U.S. market. The first product introduction was this […]